"His simple style and strong personality make him the ideal character mascot in Japan. Kumamon was created to draw tourists to Kumamoto Prefecture with the opening of the Kyushu Shinkansen in 2011, and according to his profile he’s a public employee working for the same prefecture’s government. Posters and advertisements featuring Kumamon have appeared in locations all over Japan, and he has made a number of appearances in the media."
Så står det i länken Top Ten Japanese Character Mascots
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